Natural Red Velvet Cake

Natural Red Velvet Cake

10 servings
This moist and vibrant red velvet cake is made completely dye free! It gets its natural color all from fresh beets. They're pureed and mixed into the batter to create that beautiful red velvet color WITHOUT the artificial dye. Most importantly, you cannot taste the beets one bit!

Ingredients

  • 2 1/4 cups all-purpose flour

    290g

  • 1/4 cup cornstarch

    30g

  • 3 tbsp unsweetened cocoa powder

    do not use dutch process cocoa

  • 1 tbsp dry milk powder

    optional

  • 1 1/2 tsp baking powder
  • 1/2 tsp kosher salt
  • 1/2 cup unsalted butter

    room temp, 110g

  • 1/2 cup canola or vegetable oil

    100g

  • 2 cups granulated sugar

    divided, 400g

  • 3 large eggs
  • 2 tsp vanilla extract
  • 1 1/2 tbsp apple cider vinegar
  • 1/2 cup whole milk

    125g

  • 1 cup beet puree + 1 tbsp lemon juice

    240g

  • 1 cup unsalted butter

    room temp, 220g

  • 12 oz full fat cream cheese

    room temp, use Philadelphia cream cheese for the best results

  • 5 cups powdered sugar

    500g

  • 1/2 tsp vanilla extract

Directions

  1. 1

    First, make the beet puree. Cut off the stems and rinse the beets.

  2. 2

    Preheat the oven to 350F and grease and line two 8” (or 9”) cake pans. Wrap the pans in damp cake strips if you have them.

Natural Red Velvet Cake

Natural Red Velvet Cake

185 min10 servings

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Ten years ago, I was strolling through the West Village in New York City when I first came upon Magnolia Bakery—with its toy-like displays of layer cakes, cheesecakes, and cupcakes; all that pastel yellow, green, and blue frosting; the long line snaking out the door. The cupcake was in its heyday. It seemed everywhere you turned there was a cupcake shop: If it wasn’t Magnolia, it was Butter Lane on 7th Street, Melissa’s on 14th, Georgetown on Mercer, or (RIP) Crumbs on University Place. I had just moved to Manhattan from Atlanta a few months prior, where the cupcake craze had yet to explode, and felt lucky to live in a city where a shop’s single purpose was to dole out mini cakes topped with buttercream. I had also just broken up with my then-boyfriend and was soaking in the cold winter streets on my own for the first time. And the one thing you need when you’re cold, alone, and heartbroken is to stumble upon a bakery filled with cupcakes. The sweet brightness of the shop was in stark contrast to how I was feeling that night. It wasn’t until I got to the counter after waiting in that line, ordered myself a red velvet cupcake (something I had never had before), and took my first bite that, for one brief second, I was able to forget about the breakup and wrap my mind around this new thing I had just shoveled into my mouth. I had never tasted anything like it. Was it vanilla or chocolate? Or both? Definitely both, like a black and white milkshake. Or a deeper cookies 'n' cream. That first bite at Magnolia would inform how I’d measure all other red velvet desserts thereafter: Red velvet batter must, in my opinion, have enough sugar to caramelize at the edges after being baked (for flavor, but also a slightly chewy texture in the cupcakes' case). There must be savoriness (thanks to salt and vinegar, the latter of which helps the cake rise, too) as well as bitterness (thanks to the cocoa and food coloring). Speaking of artificial facades, there must be a deep, bold, brick-red hue to it (because that’s the color of reignition). Most sources point to the Waldorf-Astoria Hotel in N.Y.C. as the crimson cake’s original creator. Wherever it came from, red velvet is, for me, a flavor that I’ll always associate with my early years in New York, and by extension, who I was back then: wide-eyed, vulnerable, and unabashedly sanguine. A lot has changed in ten years: The hotel has since closed and been turned into luxury condominiums; I barely remember that ex-boyfriend’s name, let alone his face; and cupcakes, especially red velvet, are way over. But even after all these years, one thing has remained the same: I still love this stupid city.

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About this Recipe

Craving a classic red velvet cake with that signature deep hue, but without artificial dyes? This Natural Red Velvet Cake delivers all the rich flavor and moist texture you love, achieving its stunning color entirely from fresh beets. It’s a remarkable way to enjoy a beloved dessert with a natural twist.

What truly sets this recipe apart is its ingenious use of fresh beet puree. Blended seamlessly into the batter, the beets provide a beautiful, vibrant red without a hint of earthy flavor, ensuring a pure red velvet taste. The careful balance of unsalted butter and canola or vegetable oil, along with specific leavening agents like baking powder and apple cider vinegar, contributes to an incredibly moist and tender crumb.

Prepare for a truly spectacular dessert experience. Each slice of this Natural Red Velvet Cake reveals a beautiful, deep red interior, perfectly complemented by a luscious, tangy cream cheese frosting. You'll savor a rich, moist crumb that's tender and light, embodying all the classic notes of vanilla and a hint of cocoa, all without any artificial coloring. It's a showstopper both in taste and presentation, promising a delightful surprise for anyone who learns its colorful secret.

While the beet puree is key to this cake's natural color, you can omit the dry milk powder if you don't have it on hand, as it's an optional ingredient. Be sure to stick with regular unsweetened cocoa powder, avoiding Dutch process cocoa, to achieve the intended flavor and interaction with the leavening agents. For the frosting, while Philadelphia cream cheese is recommended for its consistent texture, any full-fat cream cheese will still create a delicious, tangy topping.

This visually stunning and naturally vibrant cake is perfect for celebrations, holidays, or any time you want to impress. Serve it as the centerpiece dessert, perhaps with a simple cup of coffee or tea to balance its richness.

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